About Us

Viel & Co is an Italian outdoor heritage lifestyle brand rooted in the Dolomites — one of the most dramatic and storied mountain ranges in the world.

We give premium alpine clothing for people who live and move outdoors with ease. Every piece is designed with the mountains in mind: durable, considered, and built to last. From fleece jackets to camp shirts, our range blends functional design with a timeless aesthetic inspired by the Italian alpine tradition.

The brand takes its name from the Viel family — and the ancient trails that wind through the Dolomites. Like those trails, Viel & Co is about the journey: clothing that goes wherever you go, season after season.

We ship worldwide from Europe and US. For any questions, contact us at info@vielco.store