The Rocca Cap

The Rocca Cap

A cap is one of the simplest things a brand can make. Which is exactly why it has to be right.

Built from poly-cotton twill in a structured five-panel silhouette, the Rocca sits mid-profile with a pre-curved visor that holds its shape from the first wear. The two-tone construction — a natural crown against a contrasting brim — is a considered detail that reads as heritage without trying to look like it. Snapback closure fits without fuss. The Viel & Co mark sits on the front panel where it belongs: present, not loud.

Structured enough to hold the logo. Relaxed enough to wear on the mountain, the trail, or the chair outside the café at the bottom of the lift.

Natural/Navy — the classic combination, clean and certain. Natural/Khaki — warm earth tones that already belong in the landscape. Natural/Red — a quiet flash of colour on the right kind of day.